Byline: Associated Press
Bono has a new gig: U2's lead singer is charged with raising awareness and interest in the new fashion brand Edun.
However, his mission is larger than selling T-shirts, shrunken blazers and slim-cut denim pants with metallic stitching.
The goal is to build a brand that produces desirable and wearable clothing while providing sustainable employment and stable commercial relationships in developing areas of the world. Each pair of jeans is inscribed: "We carry the story of the people who make our clothes around with us." "This is the fashion equivalent of mothers looking at the back of a can to see what exactly she's going to …
No comments:
Post a Comment