Taking the show on the road is giving Twentieth's Ambush Makeover a lift. At the end of August, Twentieth put the Ambush Makeover team in a colorful bus that's crisscrossing the country, giving makeovers to anyone who volunteers. Affiliate stations are running contests and giving free makeovers to winners during their early-morning newscasts.
The effort has paid off in several cities. In Washington, Cleveland and Detroit, Ambush Makeover enjoyed an immediate bump from the bus tour. For example, in D.C., the show jumped from 0.8 rating/3 share to 1.3/4. In Cleveland, ratings rose from 1.7/7 in week one to 1.9/7 the week of the tour.
Last week, the "Whole New …
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